Setting goals is the first step to getting what we want from our business. It is one of the most important activities for our business. Goals are used to help a business grow and achieve its objectives. This will give your work a sense of purpose and help you focus your limited time and energy on what’s important. If we have no goals at all or incorrect business goals, we won’t be clear on what we are trying to achieve.

Here we outline our possible business goals for e-learning platform:

  • To develop Maths skills and competencies needed in the 21st century
  • Too familiarise with primary schools’ math curriculum
  • To sell App/Website to Primary school, so that teachers/parents can purchase
  • To keep learners engaged and connected to Maths learning through advertisements
  • To increase access to learning opportunities or increase flexibility for children
  • To enhance the general quality of teaching/learning
  • To improve collaboration and interactivity
  • To enable self-managed learning
  • To improve motivation in learners


Business requirements discussed in the context of developing business solutions for a project and often listed in a Business Requirement Document (BRD). A business requirement documents emphasis on a process or activity of appropriate accessing planning and development of the requirements, rather than how to achieve it. Products, systems, software and processes are ways of how to deliver, satisfy, or meet business requirements. Business requires relate to a specific need that must be addressed to achieve an objective, vision and goals. It is a combination of both business and functional requirements.

The following questions should be considered while preparing the business requirement document:

1. What is the Company’s main product? The company’s main product is developing e-learning Website that allow students to practice Math skills. It is a subscription based offers which users can be accessed via Windows PC, Apple’s macOS, Linux and any other operating systems. Some of the devices that can be used are Phone, Laptops, Home Computers, and Tablets.

2. What is the purpose of the application or product? To provide an online platform for primary school’s children to educate themselves whether they are in school or at home. To developing children’s fundamental skills such as letters, numbers, colours, shapes, rhythm, problem solving, logical thinking and creativity, etc.

3. What are we trying to achieve? Improving numeracy in Primary schools’ pupils when they grow up. Give online learning curriculum for primary or supplementary instruction. Give students the support they need exactly when they need it. We focus on improving their math skills and encourages critical thinking so that student will learn to solve problems and explain their thinking using.

4. Who is the target audience? Our main target audience is young kids age 4-10 who studies in primary school or home school. Parents can use for their children and they can review course material as often as needed. Teachers can be use. They could find valuable math technique ideas for students.

5. What is the target location? Our main target location is Ireland. In the future, we might be expanding into UK, Europe and around the world to make learning more accessible for users. When learning materials are online, users are able to access content from anywhere and at any time.

6. How will we improve the current process to enable a new process? We could provide unlimited questions for practice and engaging item types with real world scenarios. We could deliver an instructional YouTube video at the end of every lesson for further explanation. We could provide analytical tools to track student and classroom 13 performance and identify areas for academic improvement with each student. Teachers also receive detailed results that help them to guide and monitor student progress. To get parents involved in their children’s learning by sending through email about their performance of activities. We could also focus the key features of mathematical e-learning platform that can make mathematics more detectable to learners.

7. Who are the key Stake holders involve in the application? A stakeholder is anybody who have an interest or investment in business and who is impacted by and cares about how it turns out.

Here we identify and analyse some key stakeholders that might be involve in the success of this application:

  • Board of Education
  • Parents’ Association
  • School Board Members
  • Administrators
  • Potential Customers
  • Suppliers
  • Employee


The first and possibly most important step of creating an Educational learning course is finding out as much as possible about your target audience. Having a clear idea of what your audience demand will give you the ability to design and develop App/Websites that offer real value. 

  • Our main target audience is young kids age 4-10 who studies in primary school or home school.
  • Parents can use for their children and they can review course material as often as needed.
  • Teachers can be use. They could find valuable math technique ideas for students.


If you run a business, you should regularly prepare a customer satisfaction questionnaire. Using Questionnaires & Surveys to collect valuable information about target markets, customer interaction and satisfaction, product feedback, pricing options etc. However, it is important to define the target people for your survey. You need to identify the type of people you need to get information from. The feedback you receive from them that will help to make better decisions for your business. As organizations need valid and current information. For that reason, we are prepared some Pre-course and Post-course surveys that maybe combined to measure students’ attitudes to study method and learning activities.

Pre-course Survey

1. What is their purpose of taking this course? The first and most essential thing that we need to know is the purpose of the learning course. We need to find out what our learners expect from the course. This will help us to determine the learning outcome of the course. It also helps us to establish which parts of the content are important and which need to be chunked.

2. How much time do they spend on learning maths? This helps us decide how long the course should be. If the course is longer than the time, they can spend on it, they may skip several slides. To avoid this, it is essential to get the right answer to this question.

3. How are they taking the course? It is very important to know how the learners would take the course. If they take it through their, laptops, tablets, mobiles, iPads, or other devices then the suitable strategies must be formulated. This question also helps us choose the right tool to develop the course. The tool needs to produce output that is also compatible with mobile devices.

4. How much money parents are going to spend for their children? We need to know the amount of money parents are going to spend for their children. It will help to make average fees for learners which is paid when accepting an offer of our course.